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제목 Event: 250 bloggers in New York
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  • 작성일 2014-12-08
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Last night in New York, Victorinox Swiss Army celebrated the launch of the I.N.O.X. watch, as well as its partnership with the Fire Department City of New York (FDNY Foundation) in the company of 250 influential American and international bloggers.

 

 

To mark 130 years since the release of the famous Swiss knife, this year the brand has announced its “Firefighters for Life” partnership, which links Victorinox Swiss Army to a number of firefighting corps, including the most famous of them all, the Fire Department City of New York (FDNY Foundation). (More information on this partnership here)

 

 

      

Guests were given the opportunity to discover the new I.N.O.X. watch, which both commemorates the 130th anniversary of Victorinox and symbolizes the “Firefighters for Life” partnership. This incredibly robust watch is intended to be the worthy successor of the Swiss Army knife. It has been designed to stand up to some extraordinary conditions, especially extreme temperatures, and has passed a grueling battery of 130 tests with flying colors, a feat never accomplished before in the watchmaking business.

 

 

 

Bloggers and guests were then able to attend a number of workshops where some of these extreme tests were demonstrated, including:

• The fire engine
• Boiling water
• The ice cube
• The washing machine (two hour cycle at 90°C)
• The sand-blasting machine

The festivities continued with a challenge laid down for the bloggers in attendance: each of them had to photograph or film the I.N.O.X. watch and the various test workshops, post their content on social networks and call on their followers for support. The contestants with the most interaction (“likes”, shares, comments, etc.) within a two-hour window were declared the winners. The competition was spread over four social networks (Facebook, Twitter, Instagram and Pinterest) and a prize was awarded to the winner in each category. At the end, the lucky victors were delighted to receive their prizes: I.N.O.X. watches, of course!

 

 

 

 

With this innovative event in the watchmaking business, Victorinox Swiss Army is building and strengthening its links with members of the blogosphere.

More information on the FDNY Foundation: www.fdnyfoundation.org

More information on Victorinox Swiss Army and the I.N.O.X. collection, click here
               
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