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제목 Swiss Effie Award for Victorinox “Companion for Life” campaign
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  • 작성일 2014-12-08
  • 추천 추천하기
  • 조회수 847
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Ibach-Schwyz, Switzerland, 7 May 2014 – The Victorinox “Companion for Life” brand campaign has already received four international accolades (on and offline). It has now also been recognised in Switzerland for the first time, at the Swiss Effie Awards 2014. The silver Swiss Effie in the international category represents a double success: out of four nominated campaigns, Victorinox was the only brand to receive an award! In addition to the successful realisation, the jury particularly praised the way in which Victorinox has developed itself from a pocket knife brand into a multi-product brand.

 

 

The Swiss Effie Award is presented every two years by the association of leading Swiss communication agencies, in recognition of the demonstrably most effective marketing communication. From a total of 93 campaigns submitted this year, 16 won prizes for their consumer impact. The Effie is clearly different from most other advertising awards, most of which focus on campaign creativity only. Victorinox was able to increase brand recognition by 58% worldwide after launching the campaign.

 

 

This fifth award for the “Companion for Life” campaign demonstrates how Victorinox has successfully developed into a global, multi-product brand. It is also an incentive and motivation for the entire Victorinox team to convey this message to our customers across the world, in keeping with the motto: “working with and for each other”.

 

 

               

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