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제목 ROWING WITHOUT BORDERS
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  • 작성일 2014-12-08
  • 추천 추천하기
  • 조회수 485
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Victorinox Swiss Army is proud to announce a new sponsorship partnership with Associação de Remo Salvador (ARS), Brazil’s pre-eminent club and school for disabled rowers.

 

 

“ARS and its “Rowing Without Borders” program has achieved great results in a community in serious need of support,” said Alex Bennouna, CEO of Victorinox Swiss Army. “It defends values that we at Victorinox Swiss Army believe in: social responsibility and reintegration, especially for people marginalised by their handicap or lack of resources.”

 

 

The Victorinox Swiss Army sponsorship program is designed to help the Association’s athletes prepare for ‘adaptive’ rowing events at the XV Paralympic Games in Rio de Janeiro, Brazil in 2016. The term “adaptive” means that the equipment is modified for the sport, and not for each athlete’s disability. The 8 ARS athletes involved are Ana Ramos, Antonio Bastos, Eder dos Santos Melo, Evandro Lemes Zimmer, Luciano Nogueira Nascimento, Renê Campos Pereira, Tanael Coelho Barreto and Wellington Santos Souza

 

 

Victorinox Swiss Army will provide the ARS crew with two 4-person rowing boats and cover the annual operation costs, including the full salaries of the staff.

 

 

“Victorinox Swiss Army brings all the strength and tradition of its brand to a project that redefines the word ‘success’,” said ARS President Sérgio Luiz Oliveira de Santana. “Our rowers strive to surpass all limits, whether physical or cultural, at every moment. With the support of Victorinox Swiss Army, ARS will row towards even greater success, overcoming obstacles that for many are insurmountable and becoming truly without borders.”

 

 

Based by the Dique do Tororó lake and Pituaçu Park in the Brazilian city of Salvador, ARS supports disenfranchised neighbourhoods by offering its community members with disabilities access to rowing training and competition at a world-class level. ARS was founded eight years ago and is coached by Brazilian Rowing Champion Cláudio Ferreira Mota, who helped the Brazilian Paralympic Rowing Selection become World Champion in 2007, World Vice Champion in 2008 and Bronze Medal Winner in the China Paralympic Games of 2008.

Rowing is the newest paralympic sport. It entered in the program in 2005, and premiered in the Beijing Paralympic Games in 2008.

 

 

 

Your contact for further information (media):
Natália Leal
PR und Kommunikation
Victorinox do Brasil
Tel.: + 55 11 55 84 81 88, natalia.leal@victorinox.com.br


Nadia Fustinoni
PR & Kommunikationsleiterin
Victorinox Swiss Army Watch SA
Tel.: +41 32 344 99 42, pr@victorinoxswissarmy.com

               

               
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